KUALA LUMPUR: Malaysia is on track to earn a total amount of RM82mil in estimated economic impact and RM35mil in visitor expenditure from the 12th Malaysia Gifts Fair 2022, says Datuk Seri Nancy Shukri (pic).

The Tourism, Arts and Culture Minister said she hoped the success of this event would bring a positive impact for local premium gift industries to manufacture Malaysian products linked to the nation’s cultural heritage.

“Based on this, I am confident that we are ready to embark on global campaigns built on partnerships promoting cultural gifts using the Malaysia Gifts Fair platform.

“This will enable our cultural gifts to be explored beyond what is possible and help accelerate prominence internationally,” she said in her speech at the event on Wednesday (June 22).

She added that the ministry had approved uplifting budget allocations aimed at benefiting international delegates, event organisers and industry stakeholders.

“This was carried out through the Malaysia Convention & Exhibition Bureau (MyCEB) during the first quarter of 2022 through the 3R (reset, restart, responsible) initiative to boost the potential of the business event industry as a recovery programme.

“Similarly, the ministry also recognises viable industries that project exponential contributions to the economy,” she said.

She added that the commitment of the Malaysian Gifts and Premium Association (MGPA), its members and other industry players would see Malaysia’s gifts and premium industry achieve exponential growth driven by a robust ecosystem of collaborations, ideas and government-led initiatives.

“It is also my fervent hope that this industry can transcend its way to success with Malaysia being recognised as Asia’s leading hub for business event activities,” she said.

During the event, Nancy also presented prizes to winners of different categories under the Promotional Product Design Award 2021, organised by the MGPA and Majlis Rekabentuk Malaysia (MRM), which is a non-profit agency under the ministry’s supervision.

Also present were MyCEB CEO Datuk Seri Abdul Khani Daud, MGPA president Peh Leong Seng and the 12th Malaysian Gift Fair 2022 organising chairman Ivan Loo.