The celebration of Ramadan is about spirituality, togetherness, and reflection but also provides an opportunity for brands to create lively advertising campaigns and build cultural relevance.
With more than 1.9 billion people celebrating Ramadan globally, the season offers advertisers exciting opportunities to develop their ideas and expand their reach. However, with ongoing Covid-19 restrictions and lockdown still in place for countries such as India, Indonesia, and Malaysia, many brands and marketers must think on their feet to stay relevant this season.
Commenting on the launch of the report, Sunny Nagpal, Co-founder and Regional Managing Director at Httpool APAC, states: “With Ramadan fast approaching and being one of busiest seasons of the year for marketers and digital marketing agencies in APAC, brands are racing to stand out from the crowd. Starting campaigns early allows additional time for planning and generating insights, enabling brands to understand their audience better. Developing creatives that are specifically targeted to appeal to specific audiences, setting both attribution and measurement plans are important components for the success of any campaign during Ramadan”.
Link to the paper: https://www.httpool.com/case_studies/ramadan-ads-2021/