Ensemble Worldwide has been appointed creative agency of record for Pizza Hut Malaysia.
This means Ensemble continues Pizza Hut’s brand transformation journey to repivot into a modern pizza experience.
Phang Mei Jeng (picture), Managing Director of Ensemble Worldwide, says, “The pandemic brought about numerous shifts across the board. Yet these changes have given us an ability to dive even deeper into data-driven creativity to build brands, drive business and grow for the future. We have a great opportunity with Pizza Hut to build on the e-commerce repositioning and broaden brand appeal.”
Emily Chong, Chief Marketing Officer of Pizza Hut Malaysia adds, “We were looking for a partner who understands the varied nuances of our new normal. Ensemble’s passionate and bold spirit of innovation, coupled with a data centric approach to understanding youth culture certainly fits the bill. We look forward to more ground-breaking work with the newly appointed Team Ensemble/ Pizza Hut.”
The appointment is for a period of one-year with the option to extend for another year.
Pizza Hut by Yum! Brands is established and operated by QSR Brands, Malaysia’s largest restaurant chain operator.