Ogilvy Malaysia announced two new senior appointments today – Alicia Yap as Executive Group Director and Moheeta Tamrakar as Director of Experience and Social – to further strengthen its digital capabilities.
Alicia is no stranger to Ogilvy having been with the network for over 20 years. A digital-first business leader, Alicia most recently spent 10 years in the Shanghai office accelerating her knowledge, in one of the most digitally-advanced markets in the region.
Early in her career, Alicia was at Naga DDB in Malaysia before joining Ogilvy and Mather Advertising in Vietnam. She then enjoyed a stint at OgilvyOne Singapore where her primary focus was supporting global multinational accounts.
In her new role in the Kuala Lumpur office, Alicia’s focus will be to nurture agency-wide client relationships across the engagement lifecycle, while driving creativity and brand-building that amplify value and impact.
Moheeta on the other hand, makes a comeback to the agency life as she joins Ogilvy from AirAsia where she was instrumental in infusing data into communications while managing reputation management for brands within the Group.
With extensive experience in different facets of communications such as digital analytics, crisis management, direct response marketing, social CRM and MarTech, Moheeta’s career in digital marketing kicked off in New York City with the Red Rooster Group, followed by ID media (an IPG Agency).
She then joined IPG Mediabrands in Malaysia before heading up data and analytics at Reprise Digital. In her new role at Ogilvy, she will lead the digital offensive line-up and complement the agency’s agile solutions across multiple channels and touchpoints, to empower clients through data-infused digital experiences.
“Despite Malaysia’s fragile trajectory towards growth in 2021, Ogilvy continues to position commerce, agile content and data-driven marketing at the centre of our offerings to our clients,” said Chief Executive of Ogilvy Malaysia, Nizwani Shahar. “Within this setup, Alicia and Moheeta fit perfectly to help brands capitalise on the tremendous opportunities to reinforce their value and purpose and to unlock new possibilities within their markets.”