Festive ad producers have continued to put out inspiring work for the last year despite the multitude of challenges they’ve been faced with. Hence, we had to do our part and carry on with our Experts’ Choice Awards to help the industry decide which brand, agency and production house did it best for Chinese New Year this year.
Our robust industry-wide survey this time recorded 2185 validated and unique voters, with each person voting multiple times. We weeded out those who tried to vote for their own work, either directly or through third party invested partners (nice try). Our rankings are based purely on what our readers tell us, and not on how many million YouTube views, etc.
Perhaps the voters felt that these TVCs conveyed the best CNY message, took a risk with their plot or maybe there was no clear message at all but the film was evoked a feeling and it stuck.
The top 10 winners for the 2021 Experts Choice Awards, CNY edition are:
1. Etiqa
Film: Etiqa 2021 CNY – How do you get from C– To A+?
Agency: Ensemble Worldwide
Production House: Mastermind Group
2. Ecobrown
Film: Turn resentment into love, put your heart in the right place
Agency: Tigerwolves Marketing Sdn Bhd
Production House: Hurr.Tv
3. Maybank
Film: How to MAE-ke it ONG: Send e-Angpao with the MAE App
Agency: Clan Malaysia Sdn Bhd (The Clan)
Production House: Clan 7
4. Petronas
Film: PETRONAS CNY 2021 : 一起 “Yi Qi”
Agency: ensemble worldwide
Production House: Felicia Yong for Post2Post x Lorry Pop.
5. Digi
Film: Digi CNY 2021 – From the Heart 福心有余
Agency: Naga DDB Tribal
Production House: Mojo Films
6. Daikin
Film: The Extraordinary Family – GO喜发财
Agency: Luminous Entertainment Sdn Bhd
Production House: Luminous Entertainment Sdn Bhd
7. RHB Bank Berhad
Film: Love Carries On
Agency: FCB KL
Production House: Moving Pictures
8. Tenaga Nasional Berhad
Film: Nian-tastic New Start
Agency: Entropia (M) Sdn Bhd
Production House: Entropia (M) Sdn Bhd
9. 100Plus
Film: 100PLUS Chinese New Year 2021 TVC
Agency: Leo Burnett
Production House: THINK TANK
10. McDonalds
Film: Golden Chinese New Year
Agency: OMD, Leo Burnett
Production House: Seed Creatives Malaysia