The Malaysian Media Conference 2020: The Great Comeback is happening this 25 September at the Sime Darby Convention Center. Did you catch the full line-up of our conference’s speakers? Aside from 10 spectacular speaker sessions, MMC 2020 will also feature two unfiltered panel sessions tackling different elements of the local and international media and advertising landscape.
REMOVING THE STUMBLING BLOCKS
The panel session, ‘Removing the Stumbling Blocks,’ features key representatives from three sectors – media owners, marketers and agencies, whose intricate industry linkages to each other form an ecosystem of its own.
The goal for this panel is to trigger an open discourse on the “knots” faced by three symbiotic industries and the potential synergies that could be activated by addressing these challenges. While COVID-19 has exposed our flaws and vulnerabilities as an industry, it has created the opportunity for us to have more raw and uncensored discussions on what’s wrong and how to fix it. It’s time for our industry to have that conversation, led by a panel of experts in their own field.
CONTENT FASHIONING FOR THE NEXT DECADE
Titled ‘Content Fashioning for the Next Decade,’ this panel session will feature a short presentation by each panelist on their respective areas of content expertise before they come together for a panel discussion on the different strategies brands and agencies can use when fashioning their content for the next decade. If content is king and social is the future, this panel will discuss what it takes to create original, evergreen content that not only occupies Malaysia’s social feeds but makes viewers crave for more.
If you haven’t registered to attend MMC next week, it’s still not too late. Book your seats now!