Adopt a Keg campaign rewards consumers who have purchased Carlsberg cans or bottles for home consumption with two free glasses of draught beer redeemable at their favourite local outlets when the MCO restrictions are lifted.
During the Movement Control Order (MCO), Malaysians weren’t the only ones forced to stay at home. Refreshing kegs of Carlsberg beer have also been sitting lonely in empty bars which is bad news for business owners, and sad news for fans of ‘Probably the Best Beer in the World’.
To get consumers back into their favourite hangout spots and help businesses get back on their feet, Carlsberg Malaysia has introduced Adopt a Keg – an initiative that rewards consumers who have purchased Carlsberg for home consumption with free draught beer they can redeem at local F&B outlets when the MCO restrictions are lifted.
The Adopt a Keg campaign allows beer lovers to fill their own virtual beer keg at adoptakeg.carlsberg.com.my by scanning the receipt and barcodes from their purchases of Carlsberg Danish Pilsner and Carlsberg Smooth Draught cans and bottles which are available at convenience stores, online retailers, supermarkets or hypermarkets.
“Our customers are pivotal to the growth we’ve achieved over the years and we are proud to introduce initiatives aimed at kick starting their recovery, especially for on-trade customers which have been the most badly affected in this time,” said Managing Director of Carlsberg Malaysia, Stefano Clini. “Banking on the momentum of our beer sales via e-commerce and off-trade consumption during the MCO, Adopt a Keg aims to reward our consumers with free draught beer on us while supporting their local F&B outlets.”
Once the keg is full, consumers will be rewarded with two free beers from Carlsberg Malaysia which can be redeemed via a QR code at participating F&B outlets when they reopen. Outlets offering redemptions will be reimbursed by Carlsberg Malaysia, helping with their operating expenses while building up customer patronage.
Adopt a Keg follows another initiative by Carlsberg Malaysia in collaboration with the Malaysia Singapore Coffee Shop Proprietors General Association (MSCSPGA). This initiative is for Carlsberg to support local coffee shops by helping defray their utility bills and contribute to their bottom line via a consumer promotion for Carlsberg Smooth Draught.
Redemptions for Adopt a Keg are limited to the first 10,000 consumers, with a total of 20,000 free glasses of Carlsberg beer to be given away. Consumers can redeem their complimentary beer at participating outlets of their choice from 1 June until 31 August or while stocks last.
Carlsberg Malaysia encourages consumers to celebrate responsibly by not drinking and driving and practicing social distancing when enjoying their Adopt a Keg redemptions.