Malaysia’s Best Marketing Campaigns on display here

We have just completed the 5th edition of The APPIES
Malaysia Marketing Campaign Awards. Of course this year, we are all affected by
COVID-19 conditions, hence the judging process has been online.

What makes the APPIES a highly sought-after
marketing award is the extensive selection process that takes place, by
bringing together 28 marketing leaders from various industries, who have made their
mark in the industry, as Jury.

The validation and
recognition behind each Gold, Silver and Bronze
award is undisputed.

Led by Head of Jury
Santharuban T Sundaram, Senior VP Marketing & Alternate Business of Etika
Holdings, and assisted by APPIES Malaysia
Council Adam Wee Abdullah and Group CMO of the CIMB Banking Group, all entries were
judged by the Who’s Who in the marketing
fraternity across Malaysia. 

The judging criteria covered the Challenge (10%), Thinking (30%), Execution (30%) and Results (30%).

For best marketing campaigns, 7 Gold, 10 Silver and 10 Bronze were given out across ten categories. In fact, there were no Gold in four categories.

Special Categories winners (no submissions required) have also been announced for: 

  • Marketer of the Year 
  • Media Agency of the Year 
  • Advertising Agency of the Year  
  • Digital Agency of the Year  
  • Trailblazing Presenter of the Year (above 30) 
  • Rising Star Presenter of the Year (below 30)

We have also included video links of all the campaigns, and for categories with no Gold, the Silver winners are featured.

These are Malaysian campaigns, done by Malaysians for Malaysians. Think of it as an MBA crash course in marketing!

GOLD – APPIES Malaysia 2020 | Adtech Martech | Boost – Do Good with Boost this Ramadan

GOLD – APPIES Malaysia 2020 | Consumer & Business Services | Toppen Shopping Centre – Jangan @JelesEk. Jumpa di Toppen!

GOLD – APPIES Malaysia 2020 | Consumer Durables | Petron Malaysia – Koleksi Mistik Dengan Petron Malaysia

GOLD – APPIES Malaysia 2020 | Festive & Entertainment | UEM Sunrise Berhad – Rumah Happy Aidilfitri

GOLD – APPIES Malaysia 2020 | Food & Beverage | Dutch Lady Growing-up Milk ‘Life Changer’ Campaign 2019

GOLD – APPIES Malaysia 2020 | Food & Beverage | Wonda Brings Maximum Results With Satisfying, Zero-Sugar Coffee

GOLD – APPIES Malaysia 2020 | Non-food FMCG | KOTEX LIMITED EDITION BATIK

SILVER Winner.
For the Marketing Innovation category have 2 silver winner 

SILVER – APPIES Malaysia 2020 | Customer Experience | BIG Loyalty | Earn BIG Live BIG

SILVER – APPIES Malaysia 2020 | Digital & Social | Toppen – Jangan @JelesEk. Jumpa di Toppen!

SILVER – APPIES Malaysia 2020 | E-Commerce | Boost – Boost Bill Payment

SILVER – APPIES Malaysia 2020 | Marketing Innovation | BoBoiBoy Movie 2 Unlocking Power of Animation Sphere

SILVER – APPIES Malaysia 2020 | Marketing Innovation | CIMB #DEBITJER 2019

APPIES 2020 CAMPAIGN WINNERS

MEDAL CATEGORY BRAND CAMPAIGN NAME
GOLD Consumer & Business Services Toppen Shopping
Centre
Jangan @JelesEk. Jumpa di
Toppen!
GOLD Festive &
Entertainment
UEM
Sunrise Berhad

Rumah Happy Aidilfitri
GOLD Food &
Beverage
Wonda
Wonda Brings Maximum Results With Satisfying, Zero-Sugar Coffee
SILVER Consumer &
Busines Serivices
Boost
Do Good with Boost this Ramadan
GOLD Food &
Beverage
Dutch
Lady Growing-up Milk
Dutch Lady
Growing-up Milk ‘Life Changer’ Campaign 2019
GOLD Non-Food FMCG Kotex
KOTEX LIMITED EDITION BATIK
SILVER Consumer &
Business Services
PETRONAS
PETRONAS Land of Light Bulbs
SILVER Festive &
Entertainment
RHB
Bank
Awakening the
Challenger Within
SILVER Non-Food FMCG Herbal
Essences

Herbal Essences is Naturally Legit
SILVER Customer
Experience
BIG
Loyalty

Earn BIG Live BIG
SILVER Festive &
Entertainment
Axiata
& Celcom
Getaran Pertama
SILVER E-Commerce Boost
Boost Bill Payment
SILVER Marketing
Innovation
BoBoiBoy
Movie 2 Marketing
BoBoiBoy Movie 2
Marketing
GOLD Consumer
Durables
Petron
Koleksi Mistik Dengan Petron Malaysia
SILVER Marketing
Innovation
CIMB
CIMB #DEBIT JER 2019
GOLD AdTech/MarTech Boost
Do Good with Boost this Ramadan
SILVER Digital &
Social
Toppen
Shopping Centre
Jangan @JelesEk.
Jumpa di Toppen!
BRONZE Consumer &
Business Services
Mudah.my
Kena Sales? Kena Sell!
BRONZE Consumer &
Business Services
Hong
Leong Bank

Hong Leong Bank Digital Day 2019 – Bye Bye Cash: No Cash, No Problem
BRONZE Food &
Beverage
Pepsi
Pepsi Raya Sakan Bersama ERA, SINAR & SYOK
BRONZE Food &
Beverage
Ensure
Strength Chair-lenge
BRONZE Food &
Beverage
Pepsi
Black

Huat A Delight by Pepsi
BRONZE Non-Food FMCG Drypers
Drypers – When It Fits, It’s Amazing
BRONZE Customer
Experience
PETRONAS
PETRONAS Bersama Merentas Zaman
BRONZE Consumer
Durables
Perodua
Axia

Astro’s Big Stage Drives Gen Zs to Perodua
BRONZE E-Commerce Boost
Do Good with Boost this Ramadan
BRONZE E-Commerce Boost
Boostopia

BEST PRESENTER – RISING STAR PRESENTER OF THE YEAR

BEST PRESENTER – TRAILBLAZING PRESENTER OF THE YEAR

APPIES 2020 SPECIAL AWARDS

ADVERTISING AGENCY OF THE YEAR

MEDIA AGENCY OF THE YEAR

DIGITAL AGENCY OF THE YEAR

MARKETER OF THE YEAR